Consumer-centricity. Retail-transparency.

From cutting in new items to securing the right shelf space to optimise store assortments, we provide a customer-centric and transparent approach that will drive more trips and bigger baskets — a win-win for CPG manufacturers and retailers alike.

Reduction in category review process
Improved workflow efficiency
Average category sales growth

Optimize store assortments that delight consumers and excite retailers

How do you develop the optimal store clusters and assortments to meet customer demand while still managing retailer expectations and margin constraints? Start with intelligent store clustering to speak the retailer’s language and finish with demand-aware assortment recommendations that benefit everyone.

Not too hot.  Not too cold.  Just right.

With all the recent macroeconomic disruptions and adjustments to omnichannel consumer preferences, assortment optimization for grocery retail has never been more important — especially as many retailers allocate more time, money, and people to alternative order and fulfilment methods.

CPG manufacturers are making store assortment optimizations today that were unheard of just a couple of years ago, from line reductions to supply chain adjustments to support direct to consumer sales. With artificial intelligence, you can help retailers optimize store clusters and assortments that will drive growth for everyone by providing the right mix of core items in every store, unique store-specific SKUs, and an optimal blend of other items for each demand-driven territory or store cluster.

It starts with better store clusters

Many retailers base their existing store clusters on information like store size, distribution networks, or some other form of historical approach — justifying that it’s better to not change than to change and do harm. With our intelligent clustering workflows, CPG manufacturers can bring sales and consumer insights to retailers that more efficiently identify the optimal clusters at scale — across categories, banners, and geographies — allowing them to drive greater customer loyalty and category lift, while CPGs see better margins and fewer out-of-stocks.

Understand transferable demand

Retailers are constantly evaluating the impact of transferable demand on assortments and store forecasting, because of the implications on supply chain and margins — amplified even more in times of uncertainty and change.

But what if that transferable demand analysis means a CPG will lose a SKU for a more profitable private label item? How do you respond? With our AI solutions, CPGs have a level playing field, better understanding and adjusting to the potential impacts of transferable demand. With category-specific models tailored to each retailer, you’ll be able to defend your positions by confidently identifying how much demand is truly lost when a product is delisted, exactly to which products the demand will transfer, and in what quantity. Store assortment optimization has never been more data-driven than with SymphonyAI’s clustering and assortment software for CPG manufacturers.

Design optimal assortments

Design assortments that retailers can endorse — with transparency and an understanding of their customer demand — rather than generic store assortment plans that require them to take a leap of faith that the plan is a win-win.

For example, with our store clustering solutions you can:

  • Add products only to the clusters where they meet customer demand.
  • Quantify which items in limited distribution can sustain an increase.
  • Simplify delist recommendations by selecting lower-risk items.
  • And ultimately, make the best mutually beneficial decisions that grow the category sustainably — attracting new customers, but retaining the existing ones!
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