Not too hot. Not too cold. Just right.
With all the recent macroeconomic disruptions and adjustments to omnichannel consumer preferences, assortment optimization for grocery retail has never been more important — especially as many retailers allocate more time, money, and people to alternative order and fulfilment methods.
CPG manufacturers are making store assortment optimizations today that were unheard of just a couple of years ago, from line reductions to supply chain adjustments to support direct to consumer sales. With artificial intelligence, you can help retailers optimize store clusters and assortments that will drive growth for everyone by providing the right mix of core items in every store, unique store-specific SKUs, and an optimal blend of other items for each demand-driven territory or store cluster.