Consumer-centricity. Retail-transparency.

From cutting in new items to expanding to your full assortment, we provide a customer-centric and transparent approach that will facilitate better retail outcomes.

Reduction in category review process
Improved workflow efficiency
Category sales growth

Develop assortments that delight consumers and excite retailers

How do you develop the optimal assortments to meet customer demand while still managing retailer expectations and margin constraints?  Start with intelligent store clusters to speak the retailer’s language and finish with demand-aware assortment recommendations that benefit everyone.

Not too hot.  Not too cold.  Just right.

Online retailers tailor their assortments to individual customer demand – optimizing assortment and price for each shopper and using massive distribution centers to fulfill orders.  It’s almost impossible for brick and mortar retail to take the same approach – they have different supply chain and margin constraints.  At the same time, online retail is still a fraction of that moving through physical stores.  Assortment optimization for grocery retail has never been more important.

Competing in an omnichannel world means making decisions that might have been unheard of years ago.  With Artificial Intelligence, you can help retailers find the sweet spot — with the right mix of core items in every store, unique store-specific SKUs, and an optimal blend of other items for each demand-driven store cluster.

Start with store clustering

Many retailers base their existing store clusters on information like store size, distribution networks, or some other form of historical approach – justifying that it’s better to not change than to change and do harm.  With our Intelligent Clustering workflows, retailers can efficiently identify the optimal clusters at scale – across categories, banners, and geographies – allowing them to drive greater category lift and reduce the costly burden of managing more clusters than necessary.

Understand transferable demand

Retailers are constantly evaluating the impact of transferable demand on assortment and forecasting, because of the implications on supply chain and margins — amplified even more in times of uncertainty and change.

With Symphony RetailAI’s advanced neural networks, you can better understand – and articulate the impact of – transferable demand.  With category-specific models tailored to FMCG retail, you’ll be able to confidently identify-how much demand is truly lost when a product is delisted, exactly to which products the demand will transfer, and in what quantity.

Design optimal assortments

Design assortments that retailers can endorse – with transparency and an understanding of their customer demand – rather than generic assortment plans that require them to take a leap of faith that the plan is a win-win.

For example, with our solutions you can:

  • Add products only to the clusters where they meet customer demand.
  • Quantify which items in limited distribution can sustain an increase.
  • Simplify delist recommendations by selecting lower-risk items.
  • And ultimately, make the best mutually beneficial decisions that grow the category sustainably – attracting new customers, but retaining the existing ones!
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