Not too hot. Not too cold. Just right.
Online retailers tailor their assortments to individual customer demand – optimizing assortment and price for each shopper and using massive distribution centers to fulfill orders. It’s almost impossible for brick and mortar retail to take the same approach – they have different supply chain and margin constraints. At the same time, online retail is still a fraction of that moving through physical stores. Assortment optimization for grocery retail has never been more important.
Competing in an omnichannel world means making decisions that might have been unheard of years ago. With Artificial Intelligence, you can help retailers find the sweet spot — with the right mix of core items in every store, unique store-specific SKUs, and an optimal blend of other items for each demand-driven store cluster.