A message from our CEO

Chris Koziol's message of gratitude to grocery providers - the unsung heroes of the COVID-19 crisis

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Webinar, June 10: Effective Assortment Planning

Learn why assortment planning it’s more important than ever in an ever-changing environment, with best practice approaches on how to effectively plan your assortments now and in the future.

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Filling the void: A simple path to organic category growth post-COVID

How loyalty data helps retailers determine the “Critical Items” they need to have on-shelf to meet shoppers’ expectations.

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Recommendation

Click & Collect is now mainstream

In the US, online shopping is complementing brick & mortar as shoppers adopt a more omni channel approach.

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Hyper-local fulfillment takes flight

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For Gartner, the pandemic situation has supercharged the need for hyper-local fulfillment—and now’s the time to nail down the process. “Customers want instant gratification, so the days of distribution centers being hundreds of miles from them are over,”

Second, the organization needs to start modeling and mapping out processes to ensure they build the appropriate hyper-local fulfillment operation for their business. “And third,” says Klappich, “since warehouse management is a core component of hyper-local fulfillment, companies must stratify warehouse operations to develop the right warehouse management system (WMS) strategy.”

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Modern Materials Handling, May 13, 2020

Symphony Insight

Consumers set a ‘new floor’ for meat purchases amid scarcity worries

Between March 11th & 24th, between 23% and 28% of customers purchasing beef, pork and poultry displayed stocking up behavior, purchasing between 2.3 and 2.7 times their normal amount (measured by volume).

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Symphony Insight

As Europe emerges from lockdown, buyers are returning to stores

But while surge buying has lessened, there is a sustained trend toward bigger baskets.

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Warehouse demand rises on back of online shopping boom

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During Covid pandemic, consumers have increasingly moved online to buy goods whilst the majority of shops have been closed. This shift to online spending is going to translate into further demand for logistics space to service this market.

“Overall we are expecting a large proportion of demand for big box logistics space this year to come from e-commerce and parcel delivery companies. Looking past this year, as online continues to grow we expect that there will be a structural change across a number of retailers supply chains where those retailers that have not yet embraced omnichannel retail move in that direction.”

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Logistics Manager, May 22, 2020

“78% of consumers who’ve tried new brands are continuing to buy them even as once-preferred products become available.”

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With many shoppers having changed their usual shopping habits amid the coronavirus, there were bound to be food retailers winning over new shoppers. New York-based research consultancy Magid observed that “a lack of products/supplies isn’t as strong a driver as before; consumers care more about the experience offered.”

Shoppers are likely to continue buying new brands in the future across all categories, as 67% of those surveyed by the consultancy said that their experience with the new items is better or the same as their former favorite products and brands. The categories most vulnerable to permanent brand switching are coffee (85%), eggs (84%), dry goods (82%), snack bars (82%) and pasta (79%).

Path to Purchase IQ, May 26, 2020

Recommendation

Special accommodations for vulnerable households is the right thing to do – and it contributes to the bottom line.

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Week of 18 May 2020


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Video: Efficient supply chains start with the right assortment

Symphony RetailAI’s Julian Miller explains why category based clustering creates supply chains that are much better able to respond to critical events in the market.

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A message of gratitude from our CEO Chris Koziol

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Read the full letter from Chris Koziol

Symphony RetailAI CEO’s letter to grocery providers – the unsung heroes of the COVID-19 crisis

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