In terms of customer trends, during the second quarter of 2020, what would usually take months, years or decades to evolve took only days and weeks.
Now, as we strive to navigate a “post-lockdown” world, we have to wonder: what is the new customer? What do they want and how do they want it? What trends stuck and what didn’t? What kind of shopping habits are going to make up the “new norm”?
Read MoreMore than half of US consumers plan to stock up in the event of another COVID-19 shutdown, Acosta finds
Read MoreRead Symphony RetailAI industry expert, Gina Hargrave’s article in Consumer Goods Technology magazine about how CPGs and retailer partners need enhanced capabilities to identify shopper behavior and help calculate transferable demand faster and more accurately.
Read MoreToday’s supply chain is complicated enough with the diverse and growing channels. The good news is the right tools to understand and manage omnichannel retail are available. Register for this on-demand webinar to discover the key factors retailers need to meet the needs of today’s shopper and be prepared for future disruptions.
Read MoreConvenience stores may be smaller than standard grocery, but their impact is larger than ever and they need to turn themselves into destination locations. That means ‘thinking big’ about understanding customers and having access to the data that enables that understanding.
Read MoreAcosta survey reveals 75% of consumers fear shutdowns from second virus wave
Read MoreSince the start of the COVID-19 crisis in mid-March, the percentage of consumers doing their grocery shopping once a week or more fell from 67% to 47%, but many are now spending more each trip, new research from consumer packaged goods (CPG) sales and marketing firm Acosta finds.
Further, Acosta’s latest COVID-19 survey revealed that 75% of consumers think a second wave of coronavirus infections could swing many areas of the country back to shutting down businesses and public spaces, after states and municipalities had begun reopening in late May. Worries about the pandemic is highest in the South and West, with 44% and 37% respectively saying they’re more concerned now versus the start of the outbreak.
Read the full story: Supermarket News, July 23, 2020
But, even when retailers understand the importance of getting personal, many lack the proper tools to make it happen. Meaning, their loyalty marketing programs simply fall short.
As retail marketers mine for insights, CRM remains a top priority, but how can technology be applied to navigate complexity and personalize marketing efforts to delight customers and enrich customer loyalty?
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