Not too hot. Not too cold. Just right.
Online retailers can tailor their assortments to individual customer demand – optimizing assortment and price for each individual shopper and using massive distribution centers to fulfill orders. It’s impossible for brick and mortar retail to take the same approach.
Competing in an omnichannel world means making decisions that might have been unheard of years ago. With Artificial Intelligence, retailers can find the sweet spot — having the right mix of core items in every store, unique store-specific SKUs, and an optimal blend of other items for each demand-driven store cluster.