An efficient supply chain starts with intelligent clustering
To compete today, retailers must meet the needs of their most valuable customer segments – and to do this – utilize customer metrics and preferences to drive localized assortment and planograms. Creating relevant and rationalized assortments translates to efficiency in the supply chain.
SymphonyAI’s retail assortment planning and optimization solution is tightly integrated with demographic and customer loyalty data to enable intelligent store clustering. This not only means efficiency in the store, but also in the warehouse. There will always be some commonality between stores, but clearly understanding the different needs of each reduces significant waste in the value chain that culminates on each shelf.