Improve collaboration. Increase sales. Work closer with your suppliers.

It’s a fact. When retailers synchronize their efforts with suppliers, it drives better business outcomes. Now retailers can maximize in-store presence and increase reach across their target markets with SR Supplier Collaboration. Our solution provides a shared platform for retailers and manufacturers to work with the same information and insights, to coordinate marketing activities that drive trips, spend and loyalty. In fact, many of our clients report that the collaborating to drive customer-focused decisions by including their suppliers in the marketing planning process can increase category growth by over 2%!

Our solution allows both parties to align marketing activities, target the same shoppers and take their collaboration to the next level. With stronger relationships between manufacturers and retailers, both parties can get the most out of their investments.

Key Capabilities:

  • Easy-to-use, shared platform for retailer-manufacturer collaboration
  • Delivers a unified view of insights to align activities
  • Provides a structured negotiation platform
  • Enables joint monitoring of category performance for pre-emptive actions

Key Benefits:

  • Improves joint business and marketing planning
  • Facilitates more customer-focused decisions
  • Typically yields +2% category growth though including suppliers in process
  • Institutionalizes best practice processes for growth and productivity for retailers and suppliers
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