Gain the greatest return on your promotional spend.

It’s well documented that approximately 25 – 40% of promotions are ineffective. This staggering statistic may stop you in your tracks or motivate you toward the tremendous opportunity to improve. Maybe it’s a focus on improving sales uplift, or perhaps, decreasing promotion investment. The bottom line? There’s big value on the table for the retailers that can understand and improve their promotion effectiveness – and who have the right tools to do it.

Our SR Promotions solution looks at promotional events holistically to help you maximize their performance. We incorporate the power of artificial intelligence and machine learning into analytics and predictive trade planning and optimization, for both retailers and manufacturers, to illustrate the impact of past promotions and make prescriptive recommendations to accurately forecast and plan promotional events.

Promotion planning overview

Bank of promotional offers

Recommending offers for circulars

Key Capabilities

  • Provides one version of the truth for all promotions
  • Identifies wasted expenditures
  • Analyzes multiple promotion plans with predictive analytics
  • Guides weekly ad optimization with store-wide perspective
  • Generates event-based circular design capability and optimization
  • Refreshes forecast models with machine learning capability

Key Benefits

  • Maximizes your budget, minimizes waste
  • Increases promotion efficacy by 2-4X previous returns
  • Reduces time waste and “shot-in-the-dark” promotions for category managers
  • Produces greater accuracy of forecast over time
  • Provides AI-powered recommendations to enhance efficiency
  • Creates a market differentiator with the circular design feature

Promotions products include:

  • SR Promotion PlanningAI

    A powerful AI-based forecasting model that provides recommendations and what-if analysis, allowing users to adjust the promotion parameters in real time to maximize sales, margins or volumes. SR Promotion PlanningAI also brings the power of AI to promotional circulars to maximize promotional lift and store traffic.

  • SR Promotion Evaluation

    Evaluate every promotion down to the UPC, store, day level based on an automated, analytical engine that measures, rates, and classifies key performance indicators.

  • SR Promotion Management

    Leverage a streamlined, intuitive workflow that fully integrates with the planning and evaluation modules for a closed loop, end-to-end promotion development process. Use strategic insights, to propose, plan and execute to third party advertising systems or agencies.

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