AI-enabled category analysis: simplified, enhanced and with a single view of the data you need.

The dashboard of all dashboards, SR Category Overview pulls together all the relevant data a category manager needs – providing an instant, singular view across all aspects of category performance. See exactly how your category is performing against sales targets, how price volatility impacts sales, how customer behavior is changing, what areas need attention. Need more detail? The solution enables you to easily drill deeper with click of the mouse to uncover what’s driving the changes. And now with CINDE, our digital analytic assistant, things get even easy for category managers who can use conversational language to ask complex questions on category performance. CINDE provides answers through use of deep analytics, data mining and immersive visualization into stores at department, planogram, and product level. Even more powerful, she serves that information using the most appropriate visualizations to give holistic insights for actions that can or should be taken.

Our Category Overview solution consolidates everything you need into an intuitive format – financial data, intelligent drivers for assortment, pricing and promotion, as well as performance data of key manufacturers, customer behavior, category penetration and how you’re performing against the competition. And SR Category Overview can be customized to meet your needs, providing, for example, special views for executives, divisions, or other groups.

 

 

 

Key Capabilities:

  • Integrates with other solutions for greater detail
  • Brings together data across 4 Ps – price, promotion, product and placement
  • Serves up immersive visualizations and answers with holistic insights for actions that can or should be taken
  • Uses deep analytics, data mining and immersive visualization into stores at department, planogram, and product level

Key Benefits:

  • Eliminates the historical errors encountered when pulling data from disparate, siloed sources
  • Improves promotional efficiency
  • Significant time savings for staff, freeing workers up to focus on higher value activities like strategy and execution
  • Improved decision making based on data insights
  • Easy UI, receiving questions in conversational English and answering them the same way