Retail Category Managers
Category managers face many challenges and moving parts. With today’s shoppers having more choices than ever, every store must be exciting and precisely relevant – offering the right price, promotion, placement and product in the eyes of the consumer. And if customers face out of stocks, high prices or assortments that are not relevant – not matching their preferences – satisfaction and loyalty is diminished.
That’s why our Category Manager’s suite takes a holistic approach that streamlines everything for category insights, evaluation, planning and retail execution, while supporting easy collaboration with suppliers and colleagues at every stage. It transforms category management into a strategic differentiator.
But at Symphony RetailAI, we’ve continued to innovate and are enabling our solutions with artificial intelligence and machine learning to help category managers derive even greater insights, make better decisions and realize more value. That’s why we introduced CINDE, short for Conversational INsights and Decision Engine, is our digital analytic assistant. She provides answers to highly detailed questions through use of deep analytics, data mining and immersive visualization into stores at department, planogram, and product level.