Instantly see what’s happening across the category
To succeed in category management today you need – visibility – into data, customer behavior, sales targets and more. Without it, opportunities to jointly plan and execute category strategies are missed.
Symphony RetailAI’s software suite gives CPG category managers a clear view into the category performance across their retailer customers. With a composite view of all data, even when it’s purchased from multiple sources, our solution shows behavioral data in relation to sales at a national level. And together with our assortment optimization solution— the most advanced in the market — category managers can apply predictive analytics and advanced space solutions to unlock previously hidden assortment recommendations at the store level.
Solutions for CPG Category Managers
Sales and Consumer Insights
Track key customer trends and sales performance for your category to spot opportunities and grow revenue. Understand share of wallet, customer switching behavior and more.
Generate assortments that that achieve the objectives of your retailer accounts and resonate with their most valuable shopper segments.
Shelf Space Planning
Generate and deliver planograms that adhere to your retailers merchandising guidelines and increase speed to shelf of NPD.
Evaluate historical promotions that worked and should be repeated, leveraging forecasting and “what-if” scenarios to streamline the promotion planning process.