CPG Category Managers
Visibility. To succeed in category management today, you must have it – visibility to data, customer behavior, sales targets and more. Without it, opportunities to create space-aware assortments, jointly plan and execute category strategies — and ultimately make better decisions — are missed . . . and creating a viable strategy is all but impossible. Yet, too often, Consumer Packaged Goods (CPG) category managers work at a big disadvantage. They lack a view of shopper understanding from retailers and the tools to make a difference in category execution. It’s effectively like working in the dark.
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Instantly see what’s happening across the category
Our solutions give CPG category managers a clear view into the category performance across their retailer customers. With a composite view of all data, even when it’s purchased from multiple sources, our solution shows behavioral data in relation to sales at a national level. Tracking market share and consumer trends across retailers, geographies and categories becomes easy. And using our assortment tool — the most advanced in the market — category managers can apply predictive analytics and advanced space solutions to unlock previously hidden assortment recommendations at the store level.