Solutions for CPG Category Managers

To succeed in category management today you need – visibility – into data, customer behavior, sales targets and more. Without it, opportunities to jointly plan and execute category strategies are missed.

Symphony RetailAI’s software suite gives CPG category managers a clear view into the category performance across their retailer customers. With a composite view of all data, even when it’s purchased from multiple sources, our solution shows behavioral data in relation to sales at a national level.  And together with our assortment optimization solution— the most advanced in the market — category managers can apply predictive analytics and advanced space solutions to unlock previously hidden assortment recommendations at the store level.