Bruneau, the Number One French Online Office Supplier, Selects GOLD Supply Chain Solutions

European e-tailer to deploy GOLD for better vendor and inventory performance, which will drive optimal product availability and customer satisfaction

Bruneau logoSymphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Bruneau, France’s dominant B2B online provider of office supplies and equipment, has selected the GOLD unified retail platform to optimize its supplier and inventory performance. Bruneau plans to deploy GOLD Master Data Management, Merchandise Management, Supply Chain Management and Warehouse Replenishment.

Founded in 1955, Bruneau carries more than 15,000 SKUs across its six French distribution centers and fulfills 25,000 online orders a day for almost 1m customers in France, Belgium, Spain, Germany and the Netherlands. The Symphony GOLD deployment will enable Bruneau to:

  • Achieve complete and accurate visibility of item, inventory and merchandise flows for multiple warehouses and customers;
  • Optimize vendor negotiations and purchase conditions within one unified platform;
  • Simplify operations and inventory for multi-country B2B e-commerce. 

“It is critical to leverage inventory performance,” said Nicolas Potier, general manager, Bruneau. “With the Symphony GOLD unified retail platform and tools, we can apply best practices across our supply chain, obtain benefits in vendor deals and service levels, then leverage these gains in terms of product availability and pricing to our customers both in France and our international markets.”

“Inventory performance and supply chain excellence leading to optimal product availability and customer satisfaction are the key drivers to success in the on-line world. We are delighted that Bruneau is deploying our market-leading GOLD unified retail platform,” said Donal Mac Daid, vice president, product marketing, Symphony EYC.

Request a Meeting

Just provide us with a few details and we’ll be in touch to discuss your needs