CPG Brand Managers
Attitudinal. Demographic. Psychographic. Behavioral. There are a lot of angles to truly understanding the consumer. Add to this – for brand managers – attempting to track dynamic changes in consumer brand affinities and purchase intents. A particularly difficult challenge. That’s because syndicated research data is often dispersed in silos, fragmented, and as a result, not available as cohesive insights – ones that easily can be turned into immediate actions that make a difference to the business.
Access deep consumer insights to deliver better results
Our solutions help CPG brand managers to monitor consumer behaviors across channels and devices. Simmons Research, a partner company of Symphony RetailAI, provides the highest quality, single-source consumer insights available. As a brand manager, you’ll easily measure and track the previously elusive shifts in customer brand affinities, loyalties and purchase intentions.