DALLAS – June 28, 2018 – SymphonyAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, today announced the availability of its SR Personalized MarketingAI solution for fast-moving consumer goods retailers. The solution makes it easy for retailers to deliver customized messages and offers to each shopper in real time by incorporating a 360-degree view of customer data using an intelligent, predictive analytics engine. In initial pilot deployments, retailers report significant improvements in participation rate, redemption rate and sales lift.
SymphonyAI is an established leader in providing personalized marketing solutions to leading retailers. Until now, the optimal way to personalize offers and messages based on unique customer data was to leverage rules-based algorithms, which delivered significant benefits but required a heavy manual involvement by personnel. By deploying the new AI-enabled capabilities, retailers can now automate the process, rapidly increasing the scale, accuracy, timeliness and variety of offers they share with their customers. Ultimately, the increased relevance and value to the customer are producing far greater customer-redemption rates resulting in sales lift for the retailer.
“AI-enabled personalized marketing solutions built on machine learning concepts are poised to have a tremendous impact on the retail industry,” said Mike Bristol, Vice President Personalized Marketing, SymphonyAI. “Now that our customers have seen the early results from our initial pilot program, there is a unanimous excitement about taking advantage of the automated, continuously optimizing approach that AI-enabled personalized marketing promises.”
In SymphonyAI’s first pilot campaign, a grocery retailer integrated the SR Personalized MarketingAI solution into its email program to optimize personalized offer allocation to 20% of its customer base, with the other 80% receiving rules-based personalized offers. After only three weeks, the retailer realized a 34% increase in the number of customers redeeming one or more offers using SR Personalized MarketingAI, which resulted in a spike in overall campaign performance.
What’s more, customers with whom the retailer had some prior purchase history redeemed offers at a 25% greater rate, and customers with lengthy relationships generated 34% redemption improvements. Overall, SR Personalized MarketingAI yielded a 50% increase in overall redemption when compared with an already highly successful rules-based personalized marketing approach.
“As we explored in our recent Personalizing the Path to Purchase survey, leveraging omnichannel consumer data to create a real-time personalized marketing strategy is rapidly becoming a priority for retailers,” said Sy Fahimi, SVP Product Strategy, SymphonyAI. “Having seen first-hand the impact that continuously optimizing personalized marketing can have, we’re excited to bring this solution to our entire customer base.”
SymphonyAI is the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising and category management, to supply chain and retail operations. SymphonyAI is innovating rapidly to drive faster, more profitable decisions through AI, machine learning and voice technologies. We are trusted by over 1,200 organizations including 15 of the world’s 25 largest grocery retailers, thousands of retail brands, and hundreds of national and regional chains worldwide to help solve their toughest business problems, through AI-powered customer intelligence and retail solutions. SymphonyAI was formed in January 2018 incorporating Symphony GOLD and Symphony EYC into the company as the Retail Solutions Division and Customer Intelligence Division respectively. SymphonyAI is a SymphonyAI company. More at www.symphonyretailai.com. Follow us on Twitter: @symphonyretail.
SymphonyAI is a group of companies that provide the leading AI-centric solutions for transforming the business enterprise by driving revenue growth and operational excellence, for the retail, CPG, healthcare and industrial verticals, and for finance, IT and other key enterprise horizontal functions. Founded by Dr. Romesh Wadhwani, SymphonyAI is one of the fastest-growing companies in the business-to-business AI solutions sector with revenue this year of $275 million and 1,500 employees. More at www.symphonyai.com.
Ketner Group Communications (for SymphonyAI)