Put customer relevancy at the heart of your assortment curation.
In today’s retail environment, the proliferation of cloud computing is enabling big data and artificial intelligence (AI) to give grocers the opportunity and power to make the assortment management and optimization process even more timely, precisely aligned to customer needs and behaviors and, ultimately, more profitable. These sophisticated solutions provide a deeper understanding of the what, why, and how behind consumer purchasing decisions. They support a retailer’s understanding of how and when these factors change and what influences the many shifts in the market.
This whitepaper will explore assortment optimization challenges currently faced by the grocery industry and how AI can help overcome these challenges and deliver greater efficiencies and profitability.
In this viewpoint you will discover how AI can: