1 + 1 = 3. Drive better business outcomes with collaboration.
It’s a simple equation. When manufacturers work together with retailers, they drive better results. That’s why we designed our SR Retailer Collaboration solution to make it easy for manufacturers and retailers to get on the same page. With a shared view into real-time data and insights, manufacturers can get the most from their trade funds and ensure retailers are working in tandem to improve results.
Our solutions support joint business and category management planning and establish a common language between retailers and manufacturers. Having access to a “single view of the truth” allows both parties to stay in sync and execute coordinated marketing efforts. With stronger, technology-enabled relationships with retailers, campaigns are more effective and both parties get the most out of their promotional investments. It just adds up.
Key Capabilities
- Optimize marketing spend
- A shared platform for manufacturer-retailer collaboration
- A unified view of insights to align activities
- Support more customer-focused decisions
Key Benefits
- Improves joint business, category and marketing planning
- Increases productivity through more efficient use of category managers’ time
- Both manufacturer and retailer can achieve higher ROI from promotional investments
